Airbnb / b&b / branding / London / thames / tiny houses / vacations

Airbnb Celebrates Victory in London with a Floating House!

Thames River ViewAirbnb has entered the lexicon quite quickly….It’s one of those stories, almost hacknied these days, where innovators turned a relatively simple idea (knock on the head) into a business worth billions.  Now, when you book flights online, Uber to your Airbnb accommodation and eat at a restaurant you probably also read about and reserved online…..and use the latest app to split the bill and pay your waiter…well, what can I say?  I digress.

The sharing economy is opening opportunities for consumers and enterprises and a new deregulation measure in London now makes it legally acceptable for people to rent their homes for up to 90 days–a flat or beautiful home for a flat rate far competitive to London’s hotels where one might pay beaucoup bucks for a virtual closet.  Don’t try to maneuver your suitcase around one of those infamously expensive London hotel rooms!  Airbnb opens up the UK market with a wonderful range of stay options and often, a personal host happy to greet guests—yes even Americans. This deregulation move is a major breakthrough for Airbnb.

So, as one might expect from very creative people, their river-floating celebration is innovative and great advertising as their house floats on the Thames with prominent Airbnb branding for all to see.  Take a look inside this house.  It’s adorable.  That in itself is a nice design display.

The guys who’ve teamed up to build tiny houses (Tiny House Nation) should start river tours to show off their nifty nooks! Hosts and renovation professionals John Weisbarth and Zack Giffin travel across America to show ingenious small dwellings and their creative inhabitants.

By the way, Airbnb’s website page-opener is creepy-good…in seconds sleeping people wake up smiling and happily relax on holidays.

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